Assessment of vulnerability to water shortage in semi-arid river basins: The value of demand reduction and storage capacity.

Interest in securing reliable water supplies has increased due to climate change and rapid population growth. This challenge is significant in growing areas with limited water supplies. To meet water demands, water managers are considering new storage infrastructure to increase the reliability of water supplies while also identifying opportunities to reduce water use per person.

Evaluating the effect of conservation motivations on residential water demand.

Utilities and water suppliers in the southwestern United States have used education and conservation programs over the past two decades in an attempt to ameliorate the pressures of increasing water scarcity. This paper builds on a long history of water demand and environmental psychology literature and attempts to answer a simple question: do households primarily motivated by environmental and social (E&S) considerations consume water differently than households motivated primarily by cost and convenience (C&C)? We find that E&S consumers use less water than C&C consumers on average. We also find that there is no statistical difference between E&S and C&C consumers in their consumption responses to changing prices, temperature, and precipitation.