Social representations, correspondence factor analysis and characterization questionnaire: a methodological contribution.

The characterization questionnaire is inspired by Q-sort methodologies (i.e. qualitative sorting).

Hegemonic and polemical beliefs: culture and consumption in the social representation of wine.

Wine, in France, is a cultural product. However, the issue of wine consumption has been at the centre of a recurring social debate. We decided to focus our study on the effect of consumption practices on this social representation as well as the variations in position-taking in very different normative contexts.