Model of Urban Marketing Strategy Based on Ecological Environment Quality.

Ecological environment quality is increasingly becoming a critical priority in measuring the sustainable development of modern cities. Reflecting on the reality of contemporary urban development, we create a structural equation model with city image and ecological quality as the antecedents of sustainable urban development, reflect on and expand the existing models of sustainable urban development, and further explore the mechanisms of various urban marketing factors on the shaping of city image. The study found that the continuous improvement of city marketing assets contributes to the process of shaping sustainable city branding.

Modeling of the Ecological Carrying Index of reclaimed land in coastal city: A sustainable marine ecology perspective.

In recent years, Wenzhou City located on the southeast coast of China has experienced the largest scale of land reclamation projects in China. However, the extent to which such projects still bring about the destruction of marine resources and the environment. So, in this study, a marine ecological development carrying capacity index model was established and analyzed the ecological carrying capacity index of the reclaimed sea area in Wenzhou with the detection and warning conditions to propose a marine ecological protection supervision mechanism.