Publications by authors named "Chezy Ofir"
Front Psychol
February 2023
Article Synopsis
- The study explores the concept of gluckschmerz, which is the negative emotion people experience when they hear about others' successes, contrasting with the usual tendency to be pleased by others’ achievements.
- Researchers conducted two studies using both qualitative and quantitative approaches to understand this atypical reaction.
- Findings indicate that gluckschmerz can lead consumers to share negative narratives online, even when the information itself is positive, resulting in negative word-of-mouth and online backlash despite the original positive content.
