Super Bowl Sunday: risky business for at-risk (male) drinkers?

Background: Major sporting events and other festive occasions are typically associated with alcohol consumption; however, little is known about risky drinking during events such as the "Super Bowl."

Objectives: We sought to determine whether drinking on Super Bowl Sunday differed from Saturdays (the heaviest drinking day of the week) surrounding the date of the Super Bowl among at-risk drinkers.

Methods: Heavy drinking participants (N = 208) were recruited via advertisements for a 2-year prospective study of drinking behaviors.