The Impact of Consumers' Choice Deferral Behavior on Their Intertemporal Choice Preference.

The purpose of this study is to explore the influence of consumers' choice deferral behavior on their intertemporal choice preference. The empirical study shows that consumers' choice deferral behavior can significantly affect their intertemporal decision preference through the level of hopefulness. Compared with non-choice deferral behavior, choice deferral behavior can improve the level of consumers' sense of hopefulness, which then makes them prefer larger-longer interests in intertemporal decision-making.