Examining engagement and responses to a digital binge drinking campaign for young males in Florida.

This study evaluates Drunken Rewind, an animated digital media campaign designed to reduce binge drinking. The campaign was targeted to white males aged 18-34, who are at the highest risk of binge drinking. The intervention consisted of an animated series that merged health communications approaches with marketing strategies to disseminate health messages.

Mental Health Stigma Reduction in the Midwestern United States: Evidence from a Digital Campaign Using a Collective Impact Model.

Addressing mental stigma is a key component of improving mental health outcomes. A digital media campaign was implemented to reduce mental health stigma in the Omaha Metropolitan area. The campaign used evidence-based approaches within a collective impact framework.

Growing and Glowing: A Digital Media Campaign to Increase Access to Pregnancy-Related Health Information for Black Women During the COVID-19 Pandemic.

Background: Low birthweight is a health issue disproportionately experienced by Black women. In Hillsborough County, Florida, Black women experience higher rates of low birthweight compared to the rest of Florida. This study examines the feasibility of a second attempt to use a digital low birthweight campaign to increase knowledge about low birthweight and pregnancy among Black women in Hillsborough.