California experienced a severe multi-year drought stretching from 2011-2017, significantly reducing surface water supply for ecosystems, agriculture, and humans, and prompting coordinated conservation efforts. Given that agriculture is the largest consumptive use of water in the state, one anticipated response to a severe drought would be to decrease production of low-value, high-water-use crops such as alfalfa. In this paper we use a multi-methods approach to examine both spatial distribution and public perceptions of alfalfa production in California over the course of the 2011-2017 drought.
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