Publications by authors named "Catherine M F Sabiston"
Objective: MoveU is a social marketing initiative aimed at increasing moderate-to-vigorous physical activity (MVPA) among undergraduate students. Using the Hierarchy of Effects model (HOEM), this study identified awareness of MoveU and examined associations between awareness, outcome expectations, self-efficacy, intentions, and MVPA.
Participants: Students (N = 2,784) from a Canadian university in March 2013.