This hyperscanning study explored the electrophysiological (EEG) patterns of dyads during a naturalistic persuasive interaction, in which the persuader had to convince the receiver that choosing a group solution was the most effective way to solve a group hypothetical everyday situation. Fifteen dyads composed of a persuader and a receiver were involved in a persuasive interaction while EEG data were recorded. EEG frequency bands (delta, theta, alpha, beta and gamma bands) were analyzed, first, considering the distinct role of the participants and, second, dividing the dyads according to the perceived effectiveness of persuasion.
View Article and Find Full Text PDFStudies on decision-making have classically focused exclusively on its cognitive component. Recent research has shown that a further essential component of decisional processes is the emotional one. Indeed, the emotional route in decision-making plays a crucial role, especially in situations characterized by ambiguity, uncertainty, and risk.
View Article and Find Full Text PDFInformation that comes from the environment reaches the brain-and-body system via sensory inputs that can operate outside of conscious awareness and influence decision processes in different ways. Specifically, decision-making processes can be influenced by various forms of implicit bias derived from individual-related factors (e.g.
View Article and Find Full Text PDFHealth communication promotes public and individual health. Psychophysiological indices can unveil the unconscious emotional variables that influence audience's representations of these communications. This study explored emotional and cognitive responses to health communications using implicit (psychophysiological) and explicit (self-report) measurements.
View Article and Find Full Text PDFIn organisational contexts, professionals are required to decide dynamically and prioritise unexpected external inputs deriving from multiple sources. In the present study, we applied a multimethodological neuroscientific approach to investigate the ability to resist and control ecological distractors during decision-making and to explore whether a specific behavioural, neurophysiological (i.e.
View Article and Find Full Text PDFSo far, little is known about the ability to contrast contextual bias as a protective factor in an ever-changing organizational environment. This study assessed whether professionals with different seniority can resist the reframing and the decoy effect under decision-making conditions and whether decision-making styles can predict the resistance to such covert influence tactics. To reach this aim, two groups of professionals divided into senior and junior professionals performed two novel tasks, a Resistance to Reframe Task (RRT) and a Resistance to Alternatives Task (RAT), which, by including ecological scenarios that represent typical decision situations that could arise in the company, can measure the resistance to such covert influence tactics.
View Article and Find Full Text PDFProlonged cognitive effort can be considered one of the core determinants of mental fatigue and may negatively affect the efficacy and efficiency of cognitive performance. Metacognition-understood as a multi-componential set of skills concerning awareness and control of one's own cognition-might reduce such negative outcomes. This study aimed to explore the relation between metacognitive skills, neurocognitive performance, and the level of mental effort as mirrored by electrophysiological (EEG) markers of cognitive load and task demand.
View Article and Find Full Text PDFA goal's self-awareness and the planning to achieve it drive decision makers. Through a neuroscientific approach, this study explores the self-awareness of goals by analyzing the explicit and implicit processes linked to the ability to self-represent goals and sort them via an implicit dominant key. Thirty-five professionals performed a novel and ecological decision-making task, the Self-Awareness of Goals Task (SAGT), aimed at exploring the (i) self-representation of the decision-making goals of a typical working day; (ii) self-representation of how these goals were performed in order of priority; (iii) temporal sequence; and (iv) in terms of their efficacy.
View Article and Find Full Text PDFAdvertising uses sounds and dynamic images to provide visual, auditory, and tactile experiences, and to make the audience feel like the protagonist. During COVID-19, companies modified their communication by including pandemic references, but without penalizing multisensorial advertising. This study investigated how dynamic and emotional COVID-19-related advertising affects consumer cognitive and emotional responses.
View Article and Find Full Text PDFSelf-report measures partially explain consumers' purchasing choices, which are inextricably linked to cognitive, affective processes and implicit drives. These aspects, which occur outside of awareness and tacitly affect the way consumers make decisions, could be explored by exploiting neuroscientific technology. The study investigates implicit behavioural and neurovascular responses to emotionally arousing and high-engagement advertisements (COVID-19 content).
View Article and Find Full Text PDFTo date, neuroscientific literature on consumption patterns of specific categories of consumers, such as people with disability, is still scarce. This study explored the implicit emotional consumer experience of visually impaired (VI) consumers in-store. A group of VI and a control group explored three different product shelves and manipulated target products during a real supermarket shopping experience.
View Article and Find Full Text PDF