Social media in the learning ecologies of communications students: Identifying profiles from students' perspective.

Social media can be a support during the initial training of communication professionals, although most studies on social media and learning have mainly focused on other professional groups. The purpose of this article is to explore how communication students learn and their use of social media platforms, in order to identify the role of social media in supporting communication students' learning. Data was collected using a questionnaire sent to communication students of the UOC and analyzed using a clustering technique, to identify student profiles based on how they organize their learning and their use of social media platforms.