Hospice and palliative care is a recent, but fast growing, industry in healthcare. Demographics suggest that hospice care will only increase. The purpose of this article is to examine strategic marketing initiatives hospice organizations currently employ.
View Article and Find Full Text PDFThis study finds that consumers take dietary supplements to improve their physical health and gain peace of mind. Several factors influence the consumption of dietary supplements, but the advice of a physician underlies most consumer behavior. Few dietary supplement users over-consume these types of products, but those who do could be partaking in potentially dangerous consumption practices.
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