Publications by authors named "Cameron Overmars"
Public Health Res Pract
October 2024
Article Synopsis
- More than 95% of melanomas in Australia are caused by UV radiation, with young adults (18-24 years) being particularly at risk due to less skin protection and more sun exposure.
- A mass media campaign in New South Wales aimed to motivate this age group to protect their skin using fear-based messaging and visual representations of UV threats, disseminated through various media channels.
- The campaign evaluation showed significant recognition and an increase in sun protection behaviors among those who were exposed to the campaign compared to those who were not, highlighting the effectiveness of combining emotional and cognitive messaging strategies.
