Publications by authors named "Brooke W McKeever"

Background: Organizational adoption is a key but understudied step in translating evidence-based interventions into practice. The purpose of this study was to report recruitment strategies and factors associated with church enrollment and intervention adoption in a national implementation study of the Faith, Activity, and Nutrition (FAN) program.

Methods: We worked with partners using multiple strategies to disseminate intervention availability.

View Article and Find Full Text PDF

The COVID-19 pandemic resulted in substantially lower uptake of childhood vaccinations in the U.S. As vaccination rates struggle to rebound, childhood vaccine hesitancy continues to grow.

View Article and Find Full Text PDF

The high uptake of COVID-19 vaccines is one of the most promising measures to control the pandemic. However, some African American (AA) communities exhibit vaccination hesitancy due to mis- or disinformation. It is important to understand the challenges in accessing reliable COVID-19 vaccine information and to develop feasible health communication interventions based on voices from AA communities.

View Article and Find Full Text PDF

Background: There is a pressing need to translate empirically supported interventions, products, and policies into practice to prevent and control prevalent chronic diseases. According to the Knowledge to Action (K2A) Framework, only those interventions deemed "ready" for translation are likely to be disseminated, adopted, implemented, and ultimately institutionalized. Yet, this pivotal step has not received adequate study.

View Article and Find Full Text PDF

This study investigated vaccine acceptance of putative COVID-19 vaccines among a national sample of vaccine hesitant parents. Vaccine hesitancy and politicization of vaccine development has led to a pronounced distrust of COVID-19 vaccines in the U.S.

View Article and Find Full Text PDF

To combat health disinformation shared online, there is a need to identify and characterize the prevalence of topics shared by trolls managed by individuals to promote discord. The current literature is limited to a few health topics and dominated by vaccination. The goal of this study is to identify and analyze the breadth of health topics discussed by left (liberal) and right (conservative) Russian trolls on Twitter.

View Article and Find Full Text PDF

recognized Surgeon General C. Everett Koop as "Communicator of the Year" in 1988 for his work to inform the public about HIV/AIDS and reframe a then politically charged issue to focus on public health and education. Using a historical perspective, this study examines Koop's communication about AIDS during the 1980s, including press conference remarks, reminiscence notes, and an unprecedented mailing sent to all U.

View Article and Find Full Text PDF

For-cause physical activity events reach many people. Little research has applied Self-Determination Theory to participants' experiences in for-cause physical activity events. This qualitative study explored participants' ( = 18) experiences in 5K for-cause physical activity events and intention to complete future events.

View Article and Find Full Text PDF

Despite increasing warnings about inaccurate information online, little is known about how social media contribute to the widespread diffusion of unverified health information. This study addresses this issue by examining the vaccine-autism controversy. By looking into a large dataset of Twitter, Reddit posts, and online news over 20 months in the US, Canada, and the UK, our time-series analysis shows that Twitter drives news agendas, and Reddit follows news agendas regarding the vaccine-autism debate.

View Article and Find Full Text PDF

Using a survey of mothers with young children (N = 455), this study applies Fishbein and Ajzen's reasoned action approach (RAA) to examine the relationship between online communication and infant feeding practices. Contrary to expectations, attitudes, perceived normative pressure, and perceived behavioral control (PBC) did not fully mediate the relationship between time spent online and behavioral intentions. Our findings indicate a significant, direct, negative association between time spent online and breastfeeding intentions In this article, theoretical and practical implications for health communication are discussed.

View Article and Find Full Text PDF

Journalists communicating risk-related uncertainty must accurately convey scientific evidence supporting particular conclusions. Scholars have explored how "balanced" coverage of opposing risk claims shapes uncertainty judgments. In situations where a preponderance of evidence points to a particular conclusion, balanced coverage reduces confidence in such a consensus and heightens uncertainty about whether a risk exists.

View Article and Find Full Text PDF

Using an online survey of health communication practitioners and academics (N = 372), this study investigates the educational background (degrees, knowledge, skills, and coursework) perceived to be important for employment in health communication. It provides an update on what may be needed in terms of graduate education, as well as which areas may be emerging as most important in the field. The purpose is to inform students, educators, administrators, and practitioners about the current status and possible future trends in health communication education and practice.

View Article and Find Full Text PDF