Cognitive advantages of chewing gum. Now you see them, now you don't.

The current series of experiments investigated the effects of the timing of gum chewing on cognitive function, by administering a battery of cognitive tasks to participants who chewed gum either prior to or throughout testing, and comparing their performance to that of controls who did not chew gum. Chewing gum was associated with performance advantages on multiple measures when gum was chewed for 5 min before, but not during, cognitive testing. The benefits, however, persisted only for the first 15-20 min of the testing session, and did not extend to all cognitive domains.