Publications by authors named "Briana Trifiro"
Article Synopsis
- Synthetic nicotine in e-cigarettes is often marketed towards youth through social media, exploiting regulatory gaps and appealing flavors.
- A study analyzed 25 brands over 14 months to assess compliance with FDA health warning requirements on Instagram ads and their impact on user engagement.
- Results showed only 13% of posts met FDA requirements, and posts with warnings received significantly fewer comments, suggesting that effective health warnings might deter engagement.
Introduction: COVID-19 has had a devastating impact on people's lives since its initial outbreak and global spread in 2020. While the U.S.
View Article and Find Full Text PDFTwitter is one of the most popular social networking platforms today with nearly 238 million active daily users. While the platform is used by a myriad of individuals for various purposes, businesses both large and small have begun to adopt Twitter into their business strategy to better connect with consumers. Considering the growing emphasis on social media engagement in the business sector, the present study examines some of the fastest-growing American small businesses from the perspective of media events theory.
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