Proc Natl Acad Sci U S A
May 2023
Technology startups play an essential role in the economy-with seven of the ten largest companies rooted in technology, and venture capital investments totaling approximately $300B annually. Yet, important startup outcomes (e.g.
View Article and Find Full Text PDFRecording directly from the brain of a patient undergoing neurosurgery with electrodes implanted deep in her skull, we identified neurons that change their properties when the patient became consciously aware of content. Specifically, we showed the patient an established clip of a gorilla passing through the screen, unnoticeable, in a classic inattentional blindness task, and identified a neuron in the right amygdala that fired only when the patient was aware of the gorilla. A different neuron coded the moment of insight, when the patient realized that she had missed the salient gorilla in previous trials.
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