Population Segmentation Using a Novel Socio-Demographic Dataset.

Appending market segmentation data to a national healthcare knowledge, attitude and behavior survey and medical claims by geocode can provide valuable insight for providers, payers and public health entities to better understand populations at a hyperlocal level and develop cohort-specific strategies for health improvement. A prolonged use case investigates population factors, including social determinants of health, in depression and develops cohort-level management strategies, utilizing market segmentation and survey data. Survey response scores for each segment were normalized against the average national score and appended to claims data to identify at-risk segment whose scores were compared with three socio-demographically comparable but not at-risk segments via Nonparametric Mann-Whitney U test to identify specific risk factors for intervention.