Anthropomorphizing food is a prevalent marketing technique, particularly for children; however, its impact on their choices and consumption remains largely unexplored. We conducted two experiments to investigate how anthropomorphism affects food choices and consumption in four- and five-year-old children. In Study 1 (within-subjects design, N = 72), children were shown both anthropomorphized and non-anthropomorphized cookies and given a plastic coin.
View Article and Find Full Text PDFAnnu Int Conf IEEE Eng Med Biol Soc
July 2018
This paper describes the electrical modulation of locomotion in pigeons using deep brain electrodes. Polymer-based depth electrodes with four channels were fabricated. Based on the location of the nucleus intercollicularis (ICo), the shanks of the depth electrodes were designed to be a length of 11 mm.
View Article and Find Full Text PDFXenotransplantation is a promising alternative to overcome donor shortage in transplantation. CD40 molecule plays an important role in the interaction of T cells with antigen-presenting cells and in the activation of vascular endothelial cells. We investigated whether the xenogeneic interaction between human CD40L (hCD40L) on T cells and porcine endothelial CD40 (pCD40) can activate porcine endothelial cells (PECs).
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