Publications by authors named "Bowornsintuchon Surangkana"
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Synopsis of recent research by authors named "Bowornsintuchon Surangkana"
- Bowornsintuchon Surangkana's recent research explores the interplay between IT capability, knowledge management, and organizational culture in enhancing firm performance in the context of digital transformation.
- The study emphasizes the mediating effect of knowledge management on how IT capability influences a company's performance, highlighting the critical role of organizational culture as a moderating factor.
- Published in "Frontiers in Psychology," the research calls for a deeper understanding of these relationships to optimize strategies for firms navigating the evolving digital economy.
