Central EEG Beta/Alpha Ratio Predicts the Population-Wide Efficiency of Advertisements.

Recent studies have demonstrated that the brain activity of a group of people can be used to forecast choices at the population level. In this study, we attempted to neuroforecast aggregate consumer behavior of Internet users. During our electroencephalography (EEG) and eye-tracking study, participants were exposed to 10 banners that were also used in the real digital marketing campaign.

N in Solution: Isotopic Labeling and Further Details of Its Synthesis by Phenyl Pentazole Reduction.

The cyclopentazolate anion, N, has been researched extensively over the years and detected in the gas phase more than a decade ago, but was only recently measured in solution. The process whereby aryl pentazole reduction leads to the production of N is still not fully understood. Here, the production of N in solution was investigated using isotopic labeling techniques while implementing changes to the synthesis methodologies.

Detection of Cyclo-N in THF Solution.

Compelling evidence has been found for the formation and direct detection of the cyclopentazole anion (cyclo-N ) in solution. The anion was prepared from phenylpentazole in two steps: reduction by an alkali metal to form the phenylpentazole radical anion, followed by thermal dissociation to yield cyclo-N . The reaction solution was analyzed by HPLC coupled with negative mode mass spectrometry.

The photophysics of a polar molecule in a nonpolar cryogenic glass--the effects of dimerization on (1-butyl-4-(1H-inden-1-ylidene)-1,4-dihydropyridine (BIDP).

The first excited state of BIDP was shown in a previous communication to exhibit an ultrafast decay in fluid nonpolar, nonprotic solutions due to the presence of a S(1)/S(0) conical intersection (CI). In frozen polar and nonpolar glasses a strong fluorescence was observed, rationalized by the hindering of the internal torsion required to reach the geometry of the CI. Complete analysis of the data was hampered by some unusual observations in nonpolar glasses.