Standing in Others' Shoes: Empathy and Positional Behavior.

Studies show that people are concerned with other people's consumption position in a varying degree with respect to the type of goods consumed and individual characteristics. Using both survey experiments and a large survey of subjective well-being (SWB) dataset, this paper aims to investigate the association between the degree of empathic capacity and positional concerns for consumption items involving pleasure and pain. The paper exploits both empathy quotient (EQ) and interpersonal reactivity index (IRI) measures of empathic capacity, i.