Motivation and difficulties to reduce or quit smoking.

Objective: To understand what factors motivate people to reduce or stop tobacco use and what difficulties they face in this process.

Method: Qualitative, empirical and interpretative research that used a focal group technique for data collection and Discourse Analysis as a theoretical reference for analysis.

Results: The responses centered on the following aspects: motivation for reduction or cessation of smoking, family and community support received during treatment, benefits from cessation of tobacco, difficulties encountered and strategies for overcoming triggers.