Comparison of rural and urban residents' implicit and explicit attitudes related to seeking medical care.

Context: The decision whether or not to consult a physician draws from a variety of attitudes within an individual's health schema. While rural Americans are in greater need of health care, many of them have fewer external resources than urbanites available to them.

Purpose: The objective of this study was to elicit implicit and explicit attitudes related to seeking medical treatment for a condition described as fairly serious.

Relations of women exercisers' mastery and performance goals to traits, fitness, and preferred styles of instructors.

This study addressed the influence of both mastery and performance goals of 144 women (M=21.8 yr.) exercising at a campus fitness center.