Is Conspicuous Consumption Influenced by Cyber-Ostracism? A Moderated Mediation Model.

This study starts from the cyber-ostracism experience that often occurs during social media use. Based on compensatory control theory, we explore the mechanism by which cyber-ostracism affects consumers' conspicuous consumption through the sense of control and also explore the moderating role of social media use intensity and implicit personality. This study used a sample of 407 social media users in China to verify the relationship between variables.

The impact of paid social Q&A on panic buying and digital hoarding at the stage of coexistence with COVID-19: The moderating role of sensitivity to pain of payment.

The worldwide disaster caused by COVID-19 and its variants has changed the behavior and psychology of consumers. Panic buying and hoarding of various commodities continue to emerge in our daily life. Meanwhile, many scholars have focused on the causes of panic buying and hoarding of physical products like daily necessities and food during the outbreak of COVID-19.

The Implicit Aesthetic Preference for Mobile Marketing Interface Layout-An ERP Study.

Businesses and scholars have been trying to improve marketing effect by optimizing mobile marketing interfaces aesthetically as users browse freely and aimlessly through mobile marketing interfaces. Although the layout is an important design factor that affects interface aesthetics, whether it can trigger customer's aesthetic preferences in mobile marketing remains unexplored. To address this issue, we employ an empirical methodology of event-related potentials (EPR) in this study from the perspective of cognitive neuroscience and psychology.