The antecedents of entrepreneurial behaviour in the creation of platform economy initiatives: An analysis based on the decomposed theory of planned behaviour.

The platform economy (PE) has experienced its strongest period of growth since the emergence of the sharing economy (SE). Much work has been put into understanding the effects and antecedents of the PE, with particular emphasis on peers and consumer motivation, yet few studies have analysed the motivations of the service providers and even fewer its impact on individual and collective wellbeing. The aim of this paper is provide a better understanding of the decomposed beliefs that inform the attitudinal, social-normative and control factors that make up pro-PE behavioural intention (the intention to develop a PE initiative) in the context of digitisation and wellbeing, while making the platform the focus of analysis.

Analysis of the third-order structuring of Shalom Schwartz's theory of basic human values.

Shalom Schwartz's Theory of Basic Human Values is one of the most commonly used and tested transcultural theories in the field of behavioural research. This theory has been refined since the 1980s to reach its most recent version, from 2012. The underlying reason for this theory's continuous evolution is that it assumes that values form a circular motivational continuum, meaning that the items do not have exact limits between the values and thus have a shared load on more than one, giving rise to multicollinearity.