Publications by authors named "Ashley J Mathews"
Article Synopsis
- The study investigated how financial disclosures and warning labels in pro-e-cigarette Instagram posts affect attitudes toward the ad and product among youth and young adults.
- Conducted with 1,687 participants, the experiment revealed that posts with only a financial disclosure garnered more positive attitudes compared to those with both disclosures.
- The findings suggest that while e-cigarette marketing is impactful, warning labels might be more effective in countering positive perceptions than financial disclosures alone.
Background: Socioeconomic disadvantage is associated with a reduced likelihood of smoking cessation. Smartphone ownership is increasing rapidly, including among low-income adults, and smartphone interventions for smoking cessation may increase access to smoking cessation treatment among socioeconomically disadvantaged adults.
Objective: This study aimed to evaluate the feasibility of an automated smartphone-based approach to delivering financial incentives for smoking cessation.