Monetary and affective judgments of consumer goods: modes of evaluation matter.

Participants who evaluated 2 positively valued items separately reported more positive attraction (using affective and monetary measures) than those who evaluated the same two items as a unit. In Experiments 1-3, this separate/unitary evaluation effect was obtained when participants evaluated products that they were purchasing for a friend. Similar findings were obtained in Experiments 4 and 5 when we considered the amount participants were willing to spend to purchase insurance for items that they currently owned.

Threat advantage: perception of angry and happy dynamic faces across cultures.

The current study tested whether the perception of angry faces is cross-culturally privileged over that of happy faces, by comparing perception of the offset of emotion in a dynamic flow of expressions. Thirty Chinese and 30 European-American participants saw movies that morphed an anger expression into a happy expression of the same stimulus person, or vice versa. Participants were asked to stop the movie at the point where they ceased seeing the initial emotion.