The impact of a Facebook campaign among mothers on HPV vaccine uptake among their daughters: A randomized field study.

Objective: The popularity of social networks provide an incredible opportunity to enhance the impact of preventive medicine programs. We aimed to assess whether a targeted Facebook campaign among mothers may increase the uptake of human Papilloma virus (HPV) immunization among their 8th-grade daughters.

Methods: This field study was conducted among the members of a state-mandated health organization in Israel.