Generalised framework for multi-criteria method selection: Rule set database and exemplary decision support system implementation blueprints.

This data article describes the analysis of 56 MCDA (Multi-Criteria Decision Analysis) methods in regards to 9 decision-making problem characteristics structured into 3 levels. The impact of uncertainty in decision-making problem description on MCDA method selection is studied. 450,000 possible descriptions of a decision problem were studied, resulting in sets of rules which can serve as input to uncertainty-aware MCDA method selection decision support systems.

Multi-criteria decision support for planning and evaluation of performance of viral marketing campaigns in social networks.

The current marketing landscape, apart from conventional approaches, consists of campaigns designed especially for launching information diffusion processes within online networks. Associated research is focused on information propagation models, campaign initialization strategies and factors affecting campaign dynamics. In terms of algorithms and performance evaluation, the final coverage represented by the fraction of activated nodes within a target network is usually used.