From menus to misbeliefs: Absolute frequencies of healthy and tasty dishes predict the unhealthy = tasty belief in restaurants.

We examine whether the prevalence of healthy and tasty food options in restaurant menus leads to the formation of beliefs about the relationship between healthiness and taste that deviate from the correlation of healthiness and taste ratings. Participants (N = 195) rated the healthiness and taste of twelve dishes from two different restaurant types (American and vegetarian restaurants), estimated the frequencies of healthy and tasty options, and reported their health-taste beliefs. Results show that ratings of perceived healthiness and expected taste are uncorrelated in both restaurant types, but participants formed the misbelief that unhealthy dishes taste better than healthy dishes to a greater extent in American than in vegetarian restaurants.

Seeing is misbelieving: Consumers wrongly believe that unhealthy food tastes better when there is more of it.

Recent studies have shown that people can believe that unhealthy foods taste better, even if healthy and unhealthy foods are equally as tasty. Specifically, when tasty and unhealthy foods are frequent in one context but rare in another, people perceive unhealthy foods to taste better, even if health and taste are unrelated. Given that people often consume food in one context, the current study investigated whether false beliefs about the health-taste relationship in foods can also occur in just one single context, in which either healthy or unhealthy foods are predominant, when there is no contrasting context where the respective other food is predominant.

The Influence of Packaging Color on Consumer Perceptions of Healthfulness: A Systematic Review and Theoretical Framework.

When consumers evaluate a new product, packaging design plays a critical role. In particular, packaging color is a dominant design cue that influences consumer perception of a product. Several studies have investigated the influence of color on taste.

Food Is All Around: How Contexts Create Misbeliefs About the Health-Taste Relationship.

We investigated a novel cognitive-ecological account for misbeliefs about the relationship between food healthiness and tastiness. We propose that different frequencies of healthy and tasty foods in contrasting contexts can trigger perceptions that health and taste are related in ways that diverge from the actual health-taste correlation in the presented food. To investigate this proposal, we conducted three studies (total = 369), including a taste test, with adult Prolific academic participants from the United Kingdom and undergraduate psychology students from Austria.

Emotions and virality: Social transmission of political messages on Twitter.

Drawing on previous literature that valence and arousal constitute the fundamental properties of emotions and that emotional content is a determinant of social transmission, this study examines the role of valence and arousal in the social transmission of politicians' messages on Twitter. For over 3,000 tweets from five Austrian party leaders, the discrete emotion that the message intended to elicit in its recipients was captured by human coders and then classified on its valence (positive or negative) and arousal (low or high). We examined the effects of valence and arousal on the retweet probability of messages.

Investigating the mechanisms by which selective attention affects subsequent preferences and choice.

In two experiments, we investigated two untested assumptions regarding the mechanism by which selective attention during search affects subsequent preferences for objects. First, we tested whether an increase in visual competition during search increases preferences for relevant objects and decreases preferences for irrelevant objects subsequent to search. Second, we tested whether searching for objects increases the perceived fluency to process relevant objects and decreases the perceived fluency to process irrelevant objects.

When Food Co-Branding Backfires: The Overexpectation Effect.

While food research has paid considerable attention to the effect of brand names on brand evaluation, the role of co-branding strategies and hence simultaneous exposure to two different brand names is under-researched. Against this background, we investigated the overexpectation effect in the context of food co-branding. More specifically, we explored to what extent food co-branding can harm brand evaluations of the co-brand and the brand level of the partner.

The contributions of social comparison to social network site addiction.

Excessive use of social network sites (SNSs) can often lead to negative consequences of frequent upward social comparisons despite having the social network platform to present users in a favorable light. However, the existing literature gives little evidence to social comparison related antecedents and consequents of uncontrollable use of SNSs. The present study aimed to investigate the contributions of social comparison to SNS addiction.

When Social Interaction Backfires: Frequent Social Interaction During the COVID-19 Pandemic Is Associated With Decreased Well-Being and Higher Panic Buying.

The present research investigated a backfiring effect of social interaction on well-being and general confidence in Western populations during the COVID-19 pandemic. Across two studies, we observed that stronger self-other connectedness and frequent social communication with others during the first few weeks into the quarantine period were associated with worsened well-being and decreased general confidence. In Study 1 ( = 331), we showed that people who reported higher social connectedness and more frequent social interaction experienced declined well-being.

The sustainability liability revisited: Positive versus negative differentiation of novel products by sustainability attributes.

In response to a growing consumer trend towards meat reduction and more plant-based diets, the food industry develops meat-reduced food innovations, such as blended products which replace part of their meat with plant-based ingredients. These products are usually promoted as being more sustainable than existing products. However, it is not clear whether sustainability attributes are used by consumers to positively or negatively differentiate these novel products from existing ones.

Not Too Much and Not Too Little: Information Processing for a Good Purchase Decision.

When deciding on an online purchase, consumers often face a plethora of information. Yet, individuals consumers differ greatly in the amount of information they are willing and able to acquire and process before making purchasing decisions. Extensively processing all available information does not necessarily promote good decisions.

Immediate self-information is prioritized over expanded self-information across temporal, social, spatial, and probability domains.

People construct self-representation beyond the experiential self and the self-concept can expand to interpersonal as well as intrapersonal dimensions. The cognitive ability to project oneself onto expanded selves in different time points and places plays a crucial role in planning and decision-making situations. However, no research to date has shown evidence explaining the early mechanism of how processing the experiential self-information differs from processing the expanded self-information across temporal, social, spatial, and probability domains.

Uncovering men's stereotype content (warmth and competence) associated with a representative range of male body size categories.

Research indicates that 40 % of men experience weight-related stigmatization. Yet perceptions of body size continue to be understudied in men and the stereotype content of men's weight status remains largely unknown. Grounded in Stereotype Content Model, the research aims to uncover men's stereotype content associated with distinct body sizes.

Beyond Healthiness: The Impact of Traffic Light Labels on Taste Expectations and Purchase Intentions.

The aim of traffic light labels on food products is to help consumers assess their healthiness. However, it is not clear whether traffic light labels do not have undesired side effects by signaling lower tastiness of healthy product alternatives and reducing purchase intentions. We therefore conducted a study with consumers from Austria ( = 173) in which we presented the amount of sugar contained in products on labels with or without traffic light colors based on the coding criteria of the UK Food Standards Agency.

Sugar labeling: How numerical information of sugar content influences healthiness and tastiness expectations.

Overconsumption of highly sugary foods contributes to increases in obesity and diabetes in our population, and initiatives are issued worldwide to reduce sugar content in food products. However, it is unclear how the presentation of reduced sugar content on food packages affects taste expectations of consumers. Based on the learned knowledge about negative health effects of sugar and the common belief that unhealthy food tastes better than healthy food, consumers might conclude that lower sugar levels are associated with higher healthiness and lower tastiness.

Increased Preference and Value of Consumer Products by Attentional Selection.

It is usually assumed that individuals base their preferences for products or other items on the utility or value associated with the items. However, there is evidence that the attentional selection of an item alone already modulates the preference for that item. This has been shown, for instance, in preference choice tasks with unknown consumer products.

Advertising models in the act of eating: How the depiction of different eating phases affects consumption desire and behavior.

In print advertising, the use of static pictures depicting models eating food is common practice. However, less is known about how the depiction of models in different phases of consumption (holding food, moving food to mouth, taking a bite, chewing on food) affects consumers. Theories have proposed that not only do individuals mimic actions, but they also adopt the goals and the motivational patterns underlying these actions by observing others.

Playing with food: The effects of food pre-exposure on consumption in young children.

Recent research has shown that pre-exposure to food can lead to reduced subsequent consumption in older children and adults when they focus on a task with a non-eating goal during exposure. One assumption is that the reduced consumption is a consequence of self-regulation that helps to concentrate on the task. Because self-regulatory mechanisms are still under development in young children, we studied the effects of food pre-exposure in young children under the age of six (N = 81).

Judgments at Gaze Value: Gaze Cuing in Banner Advertisements, Its Effect on Attention Allocation and Product Judgments.

Banner advertising is a popular means of promoting products and brands online. Although banner advertisements are often designed to be particularly attention grabbing, they frequently go unnoticed. Applying an eye-tracking procedure, the present research aimed to (a) determine whether presenting human faces (static or animated) in banner advertisements is an adequate tool for capturing consumers' attention and thus overcoming the frequently observed phenomenon of banner blindness, (b) to examine whether the gaze of a featured face possesses the ability to direct consumers' attention toward specific elements (i.

Effects of Imagined Consumption and Simulated Eating Movements on Food Intake: Thoughts about Food Are Not Always of Advantage.

Imagined food consumption is a method of elaborately imagining oneself eating a specific food that, when repeated 30 times, has been shown to decrease subsequent intake of the same food. The technique relies on a memory-based habituation process when behavioral and motivational responses to a stimulus decrease after its repeated presentation. Thus, repeatedly imagining food consumption leads to food-specific habituation effects.

Mental imagery interventions reduce subsequent food intake only when self-regulatory resources are available.

Research has shown that imagining food consumption leads to food-specific habituation effects. In the present research, we replicated these effects and further examined whether the depletion of self-regulatory resources would reduce the habituation effects of imagined food consumption. Since self-regulatory resources have been shown to reduce habituation effects during the perception of emotional stimuli, we expected a reduction in habituation effects from imagined food consumption when self-regulatory resources were depleted.

Eyes wide shopped: shopping situations trigger arousal in impulsive buyers.

The present study proposes arousal as an important mechanism driving buying impulsiveness. We examined the effect of buying impulsiveness on arousal in non-shopping and shopping contexts. In an eye-tracking experiment, we measured pupil dilation while participants viewed and rated pictures of shopping scenes and non-shopping scenes.

Self-perceived successful weight regulators are less affected by self-regulatory depletion in the domain of eating behavior.

Weight loss and maintenance goals are highly prevalent in many affluent societies, but many weight regulators are not successful in the long term. Research started to reveal psychological mechanisms that help successful weight regulators in being successful. In the present study, we tested the assumption that these mechanisms facilitate successful self-regulation particularly under conditions of self-regulatory depletion.

Self-regulation and protective health behaviour: how regulatory focus and anticipated regret are related to vaccination decisions.

Objective: We examined how individual motivational orientations and anticipated regret are related to the protective health decision of vaccination behaviour.

Design: The proposed relations were examined in a large-scale sample (N = 3168) and three medium-sized samples (N = 151, N = 194, N = 208). Questionnaires were applied to assess regulatory focus, anticipated regret and vaccination behaviour.