Publications by authors named "Arda Irmak"
Article Synopsis
- Human behavior is largely driven by the expectation of rewards, which can be divided into the anticipation and consumption phases.
- A study using fMRI revealed that both phases activate the brain's reward system, but different brain areas are engaged during consumption depending on whether the reward is monetary or social.
- The results suggest that while anticipation activates a shared neural network, consumption involves more specific neural pathways based on the type of reward, indicating that individual preferences influence how rewards are processed.
Motivation for goal-directed behaviour largely depends on the expected value of the anticipated reward. The aim of the present study was to examine how different levels of reward value are coded in the brain for two common forms of human reward: money and social approval. To account for gender differences 16 male and 16 female participants performed an incentive delay task expecting to win either money or positive social feedback.
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