Embedding nanoparticles with different functionalities into soft substrates is a convenient tool to realize technologically significant multifunctional materials. This study focuses on incorporating bimetallic plasmonic nanoparticles into soft crystals made of cetyltrimethylammonium bromide-iodide. We observed the emergence of a novel symmetry-lowered cetrimonium crystal polymorph that enables the realization of strong interparticle plasmonic coupling in these composite materials.
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