Situational social influence leading to non-compliance with conservation rules.

It is well established that the decisions that we make can be strongly influenced by the behaviour of others. However, testing how social influence can lead to non-compliance with conservation rules during an individual's decision-making process has received little research attention. We synthesise advances in understanding of conformity and rule-breaking in individuals and in groups, and take a situational approach to studying the social dynamics and ensuing social identity changes that can lead to non-compliant decision-making.

Collective rule-breaking.

Rules form an important part of our everyday lives. Here we explore the role of social influence in rule-breaking. In particular, we identify some of the cognitive mechanisms underlying rule-breaking and propose approaches for how they can be scaled up to the level of groups or crowds to better understand the emergence of collective rule-breaking.