Publications by authors named "Anna Elizabeth Coates"
Article Synopsis
- The study examines how influencer marketing of high-fat, sugar, and salt foods affects children's eating habits by analyzing their understanding and attitudes toward this type of advertising.
- Using focus groups with children aged 10-11, six key themes emerged, including the familiarity and relatability of YouTubers, which increases their influence and persuasive power in marketing.
- While many children expressed skepticism towards influencer marketing, they also felt that they could resist its impact, indicating both awareness of the persuasive tactics and a need to limit exposure to such marketing in order to promote healthier eating habits.
Background: Children are active on social media and consequently are exposed to new and subtle forms of food marketing.
Objectives: To examine whether exposure to a YouTube video featuring influencer marketing of an unhealthy snack affects children's ad libitum snack intake and whether inclusion of an advertising disclosure moderates this effect.
Methods: In a randomized between-subjects design, 151 children (aged 9-11 y; mean, 10.