Publications by authors named "Anna C MacPherson"
There is relatively little work examining visitor outcomes of ambassador animal programs, such as whether these programs are educationally effective or unintentionally promote exotic pet ownership. We designed a two-way factorial experiment to test whether ambassador animals enhanced or detracted from the educational outcomes of a zoo exhibit. We surveyed 312 visitors at the Oakland Zoo at a static exhibit focused on the illegal wildlife trade.
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- Scientific communication heavily relies on the effective presentation of data, particularly through the use of logarithmic scales, which are common in fields like ecology.
- An analysis revealed that in 2015, 22% of papers in the journal Ecology had log-scaled axes, with 21% displaying log-log scales. A survey showed much lower correct interpretations for log-log graphs (56%) compared to linear-linear graphs (93%).
- The findings indicate widespread misunderstandings of log-scaled data; thus, it is recommended that ecology education includes specific training on these scales and that authors consider potential reader misconceptions when visualizing data.