Window films increase avoidance of collisions by birds but only when applied to external compared with internal surfaces of windows.

Window collisions are one of the largest human-caused causes of avian mortality in built environments and, therefore, cause population declines that can be a significant conservation issue. Applications of visibly noticeable films, patterns, and decals on the external surfaces of windows have been associated with reductions in both window collisions and avian mortality. It is often logistically difficult and economically prohibitive to apply these films and decals to external surfaces, especially if the windows are above the first floor of a building.