Kansei engineering as a tool for the design of in-vehicle rubber keypads.

Manufacturers are currently adopting a consumer-centered philosophy which poses the challenge of developing differentiating products in a context of constant innovation and competitiveness. To merge both function and experience in a product, it is necessary to understand customers' experience when interacting with interfaces. This paper describes the use of Kansei methodology as a tool to evaluate the subjective perception of rubber keypads.