Weighing heavy: Heavy serving dishes increase food serving.

The current work demonstrates that people serve themselves greater amounts of food when carrying heavier serving dishes. This effect occurs because increases in carried weight lower consumers' sensitivity to the weight of the food served. Decreased sensitivity to weight of food served in turn leads people to continue serving past the point where they would normally stop.

Visual Size Matters: The Effect of Product Depiction Size on Calorie Estimates.

Consumers' calorie estimates are often biased and inaccurate. Even the presence of relevant nutritional information may not suffice to prevent consumer biases in calorie estimation. The current work demonstrates across two studies that visual cues given by larger product depictions lead to increased calorie estimates.

Wanting More, Seeing Less: Hunger Reduces Calorie Evaluations.

Calorie estimates play an important role in the regulation of food consumption. Lower calorie estimates contribute to increased consumption, and consequently increase the risk of obesity. The current work presents a novel contribution demonstrating the biasing effect of hunger on calorie evaluations.

Depicted serving size: cereal packaging pictures exaggerate serving sizes and promote overserving.

Background: Extensive work has focused on the effects of nutrition label information on consumer behavior on the one hand, and on the effects of packaging graphics on the other hand. However, little work has examined how serving suggestion depictions - graphics relating to serving size - influence the quantity consumers serve themselves. The current work examines the prevalence of exaggerated serving size depictions on product packaging (study 1) and its effects on food serving in the context of cereal (study 2).

Rigor Mortis: Statistical thoroughness in reporting and the making of truth.

Should a uniform checklist be adopted for methodological and statistical reporting? The current article discusses this notion, with particular attention to the use of old versus new statistics, and a consideration of the arguments brought up by Von Roten. The article argues that an overly exhaustive checklist that is uniformly applied to all submitted papers may be unsuitable for multidisciplinary work, and would further result in undue clutter and potentially distract reviewers from pertinent considerations in their evaluation of research articles.

Blinded with science: Trivial graphs and formulas increase ad persuasiveness and belief in product efficacy.

The appearance of being scientific can increase persuasiveness. Even trivial cues can create such an appearance of a scientific basis. In our studies, including simple elements, such as graphs (Studies 1-2) or a chemical formula (Study 3), increased belief in a medication's efficacy.

Turning virtual reality into reality: a checklist to ensure virtual reality studies of eating behavior and physical activity parallel the real world.

Virtual reality (VR) provides a potentially powerful tool for researchers seeking to investigate eating and physical activity. Some unique conditions are necessary to ensure that the psychological processes that influence real eating behavior also influence behavior in VR environments. Accounting for these conditions is critical if VR-assisted research is to accurately reflect real-world situations.