Differential effects of reciprocity and attitude similarity across long- versus short-term mating contexts.

Participants were 24 male and 32 female undergraduate and graduate students whom the authors recruited for an examination of the effects of attitude similarity and reciprocity on the degree of attraction toward potential mates. The authors examined the effects of these 2 variables on degree of liking in long-term and short-term contexts. The authors administered a vignette about a bogus stranger to each participant, varying the stranger's attitude similarity with and liking of the participant.