Hospital employee job resourcefulness: an empirical study and implications for health care marketing.

In today's competitive hospital marketing environment, it is imperative that administrators ensure that their hospitals are operating as efficiently and as effectively as possible. "Doing more with less" has become a mandate for hospital administrators and employees. The current research replicates and extends previous work devoted to this topic by examining the job resourcefulness construct in a hospital setting.

Exploring patient, co-worker, and management burnout in health care: an empirical study.

Previous work in services marketing reveals that much is to be gained by considering distinct types of employee burnout. The current work extends these findings into the health care environment by examining the antecedents and effects of patient, co-worker, and management burnout. It is suggested that the distinction among the various types of burnout are especially important in the increasingly competitive and stressful health care setting.