An anatomy of carewashing: Corporate branding and the commodification of care during Covid-19.

This article defines 'carewashing' as commercial branding strategies which commodify care and attempt to increase corporate profit, and provides the first theorisation and historicisation of the term. The first section of the article situates 'carewashing' in relation to longer-term strategies of corporate 'social responsibility' and cause-related marketing. The second shows how established corporate practices are being reinvented in an era of Covid-19 and amidst profound neoliberal instability.

Making sense of drinking: the role of techniques of neutralisation and counter-neutralisation in negotiating alcohol consumption.

This article contributes to the understanding of how students neutralise potential feelings of guilt and stigmatisation regarding their alcohol consumption. We report findings from two qualitative studies with students at a UK university. The aim of the research was to uncover the range and ways in which neutralisation and counter-neutralisation techniques are used by drinkers and abstainers/near-abstainers in managing their alcohol position.

Influence of application time on penetration of an infiltrant into natural enamel caries.

Objective: Caries infiltration is an innovative approach to treat medium stages of caries that bridges the gap between preventive and invasive measures, whereby hard tissues are preserved. Special low viscosity resins (infiltrants) showed almost complete penetration into natural lesions when applied for 5 min. Since shorter application times seem to be clinically more feasible, the aim of this in vitro study was to compare the penetration of an infiltrant (Icon pre-product; DMG, Hamburg, Germany) into natural caries lesions after various application times.

Effect of various calcium/phosphates ratios of carboxymethylcellulose-based saliva substitutes on mineral loss of bovine enamel in vitro.

Objectives: The present study evaluated the effects of various calcium and phosphate concentrations and ratios of carboxymethylcellulose (CMC)-based solutions on the mineral loss of predemineralised bovine enamel in vitro.

Methods: Bovine enamel specimens were prepared, polished and partly covered with nail varnish, thus serving as control of sound enamel. After demineralisation (37 degrees C; pH 5.