Fit for public consumption? An exploratory study of the reporting of nutrition research in UK tabloids with regard to its accuracy, and a preliminary investigation of public attitudes towards it.

Objective: To explore the quality (accuracy, balance, practical context) of tabloid articles reporting on nutrition research, and public attitudes towards it.

Design: A qualitative multi-method study consisting of a systematic analysis of tabloid articles and a series of focus groups with members of the public.

Setting: Tabloid newspapers (nationwide).