: findings on Mexican fireflies from an 8-year virtual citizen science project.

Fireflies are charismatic and conspicuous animals that often evoke childhood memories, which make firefly watching an emotional and even transformative experience. Citizen science projects have the potential to enhance transformative interactions with nature. Like many insects, firefly populations are declining due to land-use change, urbanization and watershed pollution, but ecological data for this group is scarce, particularly in Mexico.