Does film smoking promote youth smoking in middle-income countries?: A longitudinal study among Mexican adolescents.

Objective: To determine whether exposure to smoking imagery in films predicts smoking onset among never-smoking Mexican adolescents.

Methods: The analytic sample was comprised of 11- to 14-year-old secondary school students who reported never having tried smoking at baseline, 83% (1,741/2,093) of whom were successfully followed-up after 1 year. Exposure to 42 popular films that contained smoking was assessed at baseline, whereas smoking behavior and risk factors were assessed at baseline and at follow-up.

[Analysis of coverage of the tobacco issue in Mexican print media].

Estimate the frequency and manner in which mass media represent tobacco and tobacco control policies. 660 stories published in six Mexican newspapers during 2007 were content analyzed. The majority of the news stories were published in the last quarter of the year, due to discussion of pending local and federal legislation.

Promoting the effective translation of the framework convention on tobacco control: a case study of challenges and opportunities for strategic communications in Mexico.

The World Health Organization Framework Convention on Tobacco Control (WHO-FCTC) promotes the implementation of best-practices tobacco control policies at a global scale. This article describes features of the sociocultural and political-economic context of Mexico that pose challenges and opportunities to the effective translation of WHO-FCTC policies there. It also considers how strategic communication efforts may advance these policies by framing their arguments in ways that resonate with prevalent values, understandings, and concerns.