Growing the Youth Olympic Games: Comparing Millennial Generation Sport Festival Engagement.

Despite the continued growth of the Olympic Games (OG), the Youth Olympic Games (YOG) has received minimal attention from mainstream media since its introduction in 2010. The purpose of this study was to examine and compare event awareness and consumption intention for the 2012 Winter YOG to two international sport events occurring in the same year. A survey instrument was utilized to examine and compare event awareness, consumption intention, and logo identification for three international sport events within a millennial generation sample.

Creatine Usage and Education of Track and Field Throwers at National Collegiate Athletic Association Division I Universities.

The purpose of this study was to analyze the level of creatine use along with the perceived benefits and barriers of creatine use among collegiate athletes who participate in throwing events within the sport of track and field. A total of 258 throwers from National Collegiate Athletic Association Division I institutions completed an online survey regarding creatine. The results provided baseline levels of creatine use and allowed for the analysis of factors related to athletic conference affiliation.