Publications by authors named "Amy R Rodie"
Article Synopsis
- The study aims to investigate how incorporating fun activities in healthcare settings affects customer perceptions and behaviors, focusing on service quality and intent to return.
- It utilizes a 2 x 2 x 2 experimental design, testing three factors: attentiveness to the customer, waiting time, and the level of fun.
- The research fills a gap in existing literature about customer reactions to fun in healthcare, which has been mostly unexplored despite the popularity of related concepts.
This study overviews an operational blueprint that diagrams the activities and interactions of all participants in a typical screening mammography appointment in a large medical center. The blueprint is constructed from multiple sources of data collected from mammography patients, service providers in the radiology department, and medical records. The benefits from using patient perspectives, the insights gained from the blueprint development process, and the value of the resulting screening mammography appointment blueprint are included.
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