Advocating zoster vaccination in a community pharmacy through use of personal selling.

Objective: To evaluate whether the use of personal selling, in combination with other promotional techniques, could improve patient commitment to receive the targeted intervention of herpes zoster vaccine (Zostavax-Merck).

Setting: Two locally owned grocery store chain pharmacies in the Kansas City, MO, metropolitan area (Price Chopper Pharmacy 11 [PC11] and Price Chopper Pharmacy 36 [PC36]).

Practice Description: Price Chopper Pharmacy employs pharmacists who are able to administer vaccinations to patients within the dispensing workflow.