Imagining cultural wealth: producer perceptions and potential value in cultural markets.

Whether the result of purposeful nation-branding projects or longstanding traditions, associations endure between specific nations and the particular goods they produce. Such associations can be harnessed on behalf of the symbolic and economic value recently recognized as national cultural wealth. Further, the cultivation of impression management strategies about geographical origins is requisite for specialty food firms: terroir is a foundational convention of the gourmet food industry, and its potential value is significant.