Repumping ground-state population in a coherently driven atomic resonance.

We experimentally demonstrate an optical pumping technique to pump a dilute rubidium vapor into the m(F) = 0 ground states. The technique utilizes selection rules that forbid the excitation of the m(F) = 0 states by linearly-polarized light. A substantial increase in the transparency contrast of the coherent-population-trapping resonance used for frequency standards is demonstrated.